The Aligned Box Coaching Difference
No Jargon, No Judgment, Just Real Results
Running a CrossFit affiliate isn’t just about the workouts or the revenue. It’s about creating a community, aligning your business with your values, and building something sustainable. At Aligned Box Coaching, we don’t just want to help you grow your business, we want to help you build the gym you actually want, without the fluff, the jargon, or the pressure.
So what makes us different? Let’s break it down.
1. Transparency in Fees: No Hidden Costs, No Over-the-Top Charges
We’re upfront about everything, especially when it comes to fees. Running a gym can already feel like you’re constantly juggling, and the last thing you need is hidden charges or complicated pricing. We’ve designed our pricing to be simple, transparent, and most importantly, reasonable. If you’re already doing it tough, you shouldn’t need to go into debt to get some help.
Here’s how it works:
Kickstart Payment: $500 USD
Recurring Weekly Payment: $127 USD
You won’t find any surprises or arbitrary contracts with us. You can cancel anytime, no questions asked. Why? Because we believe in earning your trust by delivering value, not by locking you into something you don’t need.
This isn’t about profiting off your struggle. It’s about providing coaching that’s accessible, consistent, and aligned with your gym’s goals. We don’t need to charge you the earth to give you a clear path forward.
2. Consistency and Intensity: The Mechanics of Your Business
In CrossFit, we emphasize the importance of mechanics, consistency, and intensity to achieve sustainable success in movement. The same principle applies to your business. You can’t just go from zero to 100 without laying a solid foundation in fitness. It’s the same with your gym, you have to get the core mechanics right before you can expect things to scale or improve at a higher intensity.
Mechanics: In business, this means getting your systems, your leadership, and your operations functioning optimally. You can’t build a strong business without mastering the basics first.
Consistency: Once the basics are dialed in, consistency becomes key. Doing the right things day in and day out will create the momentum you need to succeed.
Intensity: After consistency, you can increase the intensity, whether it’s driving new leads, expanding your team, or scaling your gym. But first, your core business needs to be solid.
At Aligned Box Coaching, we focus on the mechanics of your business first, and only then do we move towards the “extremities”, the flashy marketing and lead generation tactics. Too often, gym owners jump straight into the lead generation and growth phase without addressing the foundational stuff, and it leads to burnout and confusion.
3. Core to Extremity: This Applies to Your Business, Too
We talk a lot about “core to extremity” in CrossFit. The same applies to business. You are the core of your gym, you’re the leader, the motivator, the vision holder. Before you push for more leads or try to scale to the next level, you need to ensure that you, as a human and a leader, are working at an optimal level.
If you’re not focused on your own growth, leadership, and clarity, it’s almost impossible to lead your gym through sustainable growth. When you work from a place of alignment and authenticity, your business will naturally thrive.
We’re here to support you as the leader of your business, helping you focus on your well-being, leadership, and the internal mechanics of your gym so that when it’s time to push for growth, you’ll be ready for it. The extremities (like driving more leads, increasing membership, or scaling your systems) will follow naturally when your core is functioning optimally.
4. No Judgment, Just Support
Here’s the truth: running a gym is hard. And guess what? You’re going to make mistakes. Whether it’s a misstep in your business strategy, a hiring decision that didn’t work out, or a tough conversation with a coach, failure is part of the journey.
But here’s the thing we believe: mistakes aren’t failures, they’re opportunities to grow. And we’re not here to judge you for those missteps. In fact, we think failing is one of the best things you can do for your gym. Why? Because it means you’re taking risks, you’re trying, and you’re learning. That’s how real growth happens.
Just like you don’t expect your members to be perfect in every workout, we don’t expect you to have it all figured out. We’re here to help you figure it out, together. And we’re going to learn from the mistakes, just like we celebrate the wins.
5. We Meet You Where You’re At
Every gym owner is at a different stage in their journey. Some of you are just starting out, others are trying to scale up, and some are simply looking for more balance in your business. At Aligned Box Coaching, we meet you where you are, not where we think you should be.
There’s no cookie-cutter approach here. We tailor our coaching to your specific needs, goals, and challenges. You’re not getting a one-size-fits-all business plan that’s been handed to every other affiliate owner. We focus on you, your values, your goals, and your unique business.
The Bottom Line: We’re Here for You
Running a CrossFit gym doesn’t have to be overwhelming. With Aligned Box Coaching, you’re not just another gym on a spreadsheet, we’re here to help you build a business that works for you, your community, and your goals.
We won’t make you feel bad for the mistakes you’ve made, and we won’t throw jargon at you to make you feel inadequate. We’ll meet you where you’re at, help you figure out what actually works for your gym, and help you build the legacy you want.
We’re about transparency in everything we do, including our pricing. Our goal isn’t to drain your bank account, but to empower you with the tools and support you need to build a thriving business.
Let’s make your gym the best it can be, on your terms.
