You’ve got an incredible coach. They know the movements inside and out, can spot a technical flaw from across the room, and bring energy that makes 5 AM classes feel like a Saturday throwdown. But behind the scenes?

Running a CrossFit affiliate isn’t just about the workouts or the revenue. It’s about creating a community, aligning your business with your values, and building something sustainable. At Aligned Box Coaching, we don’t just want to help you grow your business, we want to help you build the gym you actually want, without the fluff, the jargon, or the pressure.

It sounds great on paper. It feels warm, welcoming, and inclusive. But here’s the problem: You’re running a business, not a backyard BBQ. And when you lean too hard into the “family” mindset, it starts costing you, big time.with an idea.